In July 2020, Rachael founded Because of Marketing® from her bedroom. As well as struggling to keep up with marketing news due to a lack of online resources, she couldn’t find accessible marketing pages to use for educational purposes. She also identified that there was a lack of support for students, new graduates and marketers when entering and working within the industry.

So, she created an instagram account called Because of Marketing® to solve these problems.

Almost 4 years later, Because of Marketing® has grown to a global marketing publication brand with over 650,000 followers. The brand shares the latest marketing campaigns, educating others on marketing strategies, insights, news and trends to its global community.