Rachael Higgins
Rachael Higgins
About Rachael
Rachael Higgins
Rachael is the Founder and Company Director of Because of Marketing, a leading online marketing publication which she started 4 years ago from her bedroom. She is also an advisor for Virgin StartUp, helping founders grow and succeed with their brand and marketing.
Rachael is also a volunteer for Alzheimer Scotland and Lewy Body Dementia and dedicates her time to raising awareness. To date, she has raised over £14,000 for the charities and continues to host annual charity events.
Contact Rachael
Global Marketing Media Brand
Because of Marketing®
In July 2020, Rachael founded Because of Marketing® from her bedroom. As well as struggling to keep up with marketing news due to a lack of online resources, she couldn’t find accessible marketing pages to use for educational purposes. She also identified that there was a lack of support for students, new graduates and marketers when entering and working within the industry.
So, she created an instagram account called Because of Marketing® to solve these problems.
Almost 4 years later, Because of Marketing® has grown to a global marketing media brand with over 280,000 followers. The brand shares the latest marketing campaigns, educating others on marketing strategies and insights to its global community.
Because of Marketing® has also proudly partnered with brands including Meta, Semrush and Adobe.
CONTACT BECAUSE OF MARKETING®
Brand partnerships
